How to Create an XML Sitemap (and Submit It to Google)
Just as it’s difficult to find a new destination without a map, it’s sometimes hard for Google to find all the pages on your website without a sitemap.
5 Content Types That Boost Ecommerce Marketing
Publishing relevant content that provides value to your audience helps you connect with them, ultimately making your marketing efforts more effective. Here are 5 different ways you can use content to boost your ecommerce marketing strategy.
3 Ways Personalized Email Marketing Can Increase Content Engagement
Consumers expect relevant content. The avid outdoorsman with a love of winter camping expects to see specific sleeping bag recommendations for cold climates, how-to articles on setting up a fire when the ground is wet, and video reviews of fan-favorite tents.
Top 15 Digital Marketing Tools for Content Marketing
However, creating content isn’t always easy. While a lot of marketing tasks have become easier through automation, most of content marketing is still labor-intensive. You have plan topics, create content, proof it, publish it, distribute it via email and social, and track the results.
ROI Showdown: Email Marketing vs. Content Marketing
An email campaign is a classic “push” marketing technique: directly contacting existing customers to generate repeat sales. Content marketing is a “pull” technique—attracting new customers to increase first-time sales.
How Content Marketing Can Fuel Your Email Marketing
The people you want to reach have integrated their online browsing. If you haven’t integrated your marketing efforts, you’ll have a hard time relating and communicating with them.