5 Content Types That Boost Ecommerce Marketing
Publishing relevant content that provides value to your audience helps you connect with them, ultimately making your marketing efforts more effective. Here are 5 different ways you can use content to boost your ecommerce marketing strategy.
3 Ways Personalized Email Marketing Can Increase Content Engagement
Consumers expect relevant content. The avid outdoorsman with a love of winter camping expects to see specific sleeping bag recommendations for cold climates, how-to articles on setting up a fire when the ground is wet, and video reviews of fan-favorite tents.
Top 15 Digital Marketing Tools for Content Marketing
However, creating content isn’t always easy. While a lot of marketing tasks have become easier through automation, most of content marketing is still labor-intensive. You have plan topics, create content, proof it, publish it, distribute it via email and social, and track the results.
ROI Showdown: Email Marketing vs. Content Marketing
An email campaign is a classic “push” marketing technique: directly contacting existing customers to generate repeat sales. Content marketing is a “pull” technique—attracting new customers to increase first-time sales.
How Content Marketing Can Fuel Your Email Marketing
The people you want to reach have integrated their online browsing. If you haven’t integrated your marketing efforts, you’ll have a hard time relating and communicating with them.
Does Your Business Need a Content Marketing Strategy?
Those who market for a living (or work closely with marketers) have developed new terms associated with internet marketing efforts. Among these new terms is content marketing. According to the Content Marketing Institute, content marketing is defined as:
5 Ways to Integrate Interactive Content Into Email Marketing
Although it’s become tough to gain attention via email, there are ways to stand apart. By using interactive content, you can delight your readers, subsequently improving email engagement.