Changes Coming From Instagram: What Marketers Need to Know
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, we explore what marketers need to know about changes coming from Instagram and the expanded rollout of Facebook’s search ad placement with special guests Jenn Herman and Amanda Robinson.
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About Our Special Guests
- Jenn Herman is an Instagram-loving writer, speaker, and social media consultant. You can learn more from her at her site, Jenn’s Trends.
- Learn more about Facebook ads, chatbots, and analytics from Amanda Robinson on her site, The Digital Gal.
Use the timestamps below to fast-forward to our top stories in the replay above.
- 2:47 Instagram and IGTV Desktop Publishing From Facebook Creator Studio
- 8:38 Instagram and WhatsApp Rebranded With “From Facebook”
- 17:24 Instagram Purges Meme Pages and Hires New Strategic Partnerships Manager for Meme Accounts
- 27:38 Facebook Expands Search Ads Placements to More Advertisers
- 35:39 Facebook Removes Outdated and Infrequently Used Interest Targeting Options
- 42:14 Facebook Page Reach Now Includes Stories
- 44:37 Facebook Appears to Be Adding Slideshow Option for Stories
Instagram and IGTV Desktop Publishing From Facebook Creator Studio: Page admins can now use Facebook Creator Studio to upload and publish Instagram and IGTV posts from the desktop. This workaround also gives users access to insights and the ability to manage all inbound and outbound communications from a laptop or computer. Prior to this, Instagram direct messages were only accessible through the mobile app.
STOP THE PRESSES!!! You can now upload to Instagram from the desktop. THIS IS NOT A DRILL!
The Facebook Creator Studio…
Instagram and WhatsApp Rebranded With “From Facebook”: The Information reports “Facebook plans to signal its control of Instagram and WhatsApp by adding its name to both apps.” The company confirmed this change and stated that it wants “to be clearer about the products and services that are part of Facebook.”
Instagram Purges Meme Pages and Hires New Strategic Partnerships Manager for Meme Accounts: Following a recent purge of meme accounts that led to an outcry from account owners and users, Instagram is hiring its first-ever strategic partnerships manager to focus specifically on managing meme accounts and digital publishers.
According to Instagram, the person will work within Instagram’s partnerships division to identify important new formats and trends while also serving “memers” already on the platform.
Facebook Expands Search Ads Placements to More Advertisers: After testing search ads late last year with a small number of businesses in the United States, Facebook is now expanding the availability of these placements to more advertisers.
Like ads on the Facebook news feed, search ads have a “Sponsored” tag above them and advertisers can create them with either static images or carousels. The new search placement option appears as “Facebook search” when creating campaigns for Facebook news feed and must run in tandem with news feed ads.
Facebook Removes Outdated and Infrequently Used Interest Targeting Options: Facebook plans to remove thousands of outdated and infrequently used interest targets such as old movie or band names, and other older cultural references across all Facebook ads interfaces and APIs over the coming months. Facebook expects that the vast majority of advertisers won’t notice the removals.
Facebook Page Reach will now start including counts from Stories!
I see this being a great addition to give you a full picture of how your content is actually performing.
Facebook Appears to be Adding Slideshow Option for Stories: Facebook appears to be testing a new Stories option, which will enable users to add a still image slideshow to their Story. Discovered by Matt Navarra and on iOS only.