Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Rolls Out New Video Metrics: “These new metrics are designed to help you learn what’s resonating with people and determine how to more effectively create and promote your videos on Facebook.”

facebook new video metrics
“New video metrics in Page Insights and Ads Reporting are coming soon.”

LinkedIn Introduces Language Preference Targeting: “Through language preference targeting, brands with an audience from around the world can now target their company updates by the users’ selected language.”

linkedin language preference
“For example, a U.S.-based company targeting Portuguese-speaking professionals in Brazil can now share updates in Portuguese with followers who have selected it as their preferred language on LinkedIn.”

Vine Reveals New Look: The brand-new version includes “a bunch of new features that will help you discover Vine videos on the web.”

vine new look
“The first thing you’ll see when you visit the website is the Explore page, which features familiar channels like Places and Animals, alongside Trending Tags and Popular Now.”

Evernote and LinkedIn Announce New Card Scanning Service: “LinkedIn members can scan a business card using Evernote’s mobile app and then directly connect with this contact on LinkedIn to maintain the new relationship.”

evernote and linkedin partnership
In Evernote, “members will be able to view profile photos, job titles and company information from LinkedIn right in the notes created when they scan business cards.”

Twitter and Amazon Introduce #AmazonCart: “An exciting new way to add Amazon products to your cart without leaving Twitter.”

HipChat Introduces Video and Screen Sharing: HipChat’s one-to-one video chat and screen sharing are now available on all of their apps.

hipchat video screen sharing
“Start a video chat and share your screen with anyone on your team.”

Here are a few cool social media tools worth checking out:

Adobe Voice:  A free app to “turn your story into a stunning animated video.”

Base: “An innovative tool that brings your mobile notifications to life.”

base app
“Instead of browsing through dozens of unnecessary notifications every day, Base delivers only what’s really important exactly when you need it.”

Twoople: An app that “makes it easy for others to chat with you.”

Jobr: “Connecting talented individuals with the job they never knew was waiting.”

“Engage with recruiters at top companies and only spend time on those interested in hiring you!”

Mela: “Capture and share videos of moments from your day-to-day life, and watch as they are tied together with moments generated by other users into a seamless themed video.”

mela app
“Use the Mela app to record a video of up to 15 seconds, then select 2.5 seconds that embody the essence of that video, come up with three appropriate hashtags and publish it on the platform.”

Mingle: This app “was built from the ground up to make connecting with your contacts faster, easier and more enjoyable in every way!”

What do you think? What news inspired your social media marketing this week? Please share your comments below.