New Facebook Live Tools: What Marketers Need to Know
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, we explore new Facebook Live tools with Luria Petrucci.
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Use the timestamps below to fast-forward to our top stories in the replay above.
- 7:11 Facebook Rolls Out New Video Tools
- 31:22 Google Begins Highlighting Key Moments From Videos in Search
- 38:20 YouTube’s Testing a New Option to Display Users’ Comment History in Channels
Facebook Rolls Out New Video Tools: Facebook is rolling out changes to live video broadcasting, Facebook’s Watch Party, and Creator Studio. These updates include enhancements to tools and new metrics to track video performance. They also include an expanded set of features, better ways to prep for and simulcast live broadcasts, and better ways to take advantage of Watch Party events.
During this segment, Luria shared an unofficial Facebook Live video update spotted in the wild; Facebook creates two different links for scheduled Live videos. The first URL links to the post about the upcoming Live video and the second URL links to the video itself once the video creator goes live.
Learn what the feature looks like and find strategies for using it in this video on the Live Streaming Pros Facebook Page (start at the beginning).
NEW “Feature”! Scheduled Streams CHANGE… did Facebook just make a big mistake?!?
Posted by Live Streaming Pros on Wednesday, September 4, 2019
Google Begins Highlighting Key Moments From Videos in Search: Google announced an update on how it handles videos in search results. Instead of just listing relevant videos on the search results page, Google will now highlight the most relevant parts of longer videos, based on timestamps provided by the video creators. TechCrunch notes that this is especially useful for how-to videos or documentaries.
Creators interested in trying YouTube’s new Key Moments feature can apply online. YouTube states that the program is currently limited to a small set of providers in order “to ensure coverage and a good user experience.”
YouTube’s Testing a New Option to Display Users’ Comment History in Channels: YouTube is testing a new feature called Profile Cards, which will list all of a user’s recent comments on the channel. The new profile cards will appear when you click on a commenter’s name in the comments.