Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, we explore Instagram scheduling and messaging tools with special guest, Alex Beadon.
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Watch the replay of this week’s show below.
About Our Special Guest
Alex Beadon is an Instagram Stories expert and online business strategist who helps small business owners and marketers learn how to use Instagram Stories. She’s the creator of the online course, Gram Slam, and a daily prompt subscription service, Project Storyline.
Alex recently shared how to create compelling Instagram stories for your business on Michael Stelzner’s Social Media Marketing Podcast.
Use the timestamps below to fast-forward to our top stories in the replay above.
- 5:49 Instagram and IGTV Add Scheduling for Posts and Videos
- 13:46 Instagram Is Reportedly Working on a New Tool Replicating TikTok’s Key Features
- 17:51 Instagram Is Developing a Separate Messaging App, Threads
- 21:30 Instagram Tests Back-to-Back Stories Ads
Instagram and IGTV Add Scheduling for Posts and Videos: Instagram publishers and creators can now publish and schedule their Instagram feed and IGTV content up to 6 months in advance through Facebook Creator Studio.
In a few more months, Instagram feed and IGTV drafting and editing will also roll out. Once these tools are available and linked, brands and businesses will be able to natively schedule and manage their Instagram posts and IGTV video broadcasts by clicking the Instagram logo at the top of the page.
In addition to the new scheduling and management tools, Facebook also published a handy new guide on making the best of Creator Studio.
This guide is available on Facebook’s Creator website and covers all of the key elements and basic functionality of Creator Studio, including how to use it to manage your Instagram presence, make sense of its analytics tools, and apply the data to your strategy.
Instagram Is Reportedly Working on a New Tool Replicating TikTok’s Key Features: Instagram appears to be developing a new tool called Clips that seems to mirror many features central to the short-form video app, TikTok.
This experimental feature, discovered by Jane Manchun Wong in early July, would allow users to combine recorded clips into one video, add music, and adjust each clip’s speed and length.
Instagram Is Developing a Separate Messaging App, Threads: The Verge reports that Instagram could be encouraging more “constant, intimate sharing” between close friends with a possible new app called Threads. This tool is currently being testing internally at Facebook; however, the company declined to make any comments about it.
Instagram Tests Back-to-Back Stories Ads: Instagram kicked off a test in which a “small percentage” of users will see Instagram Stories ads from two different advertisers back to back in their feed. Adweek reports that Instagram is still gathering feedback to see if the new ad arrangement has a positive effect.